Today we will know what is SERP. We know that there are crores of pages on the Internet, but only a few are necessary for us according to our search. So whenever you do some search on the Internet, then the search results show you about it.
Or we can say that whenever someone searches something on a Search Engine through a keyword, then you get Search Results listed according to your query in Search Results. These Search Pages are also called SERP.
In such a situation, the importance of SERP (Search Engine Results Pages) increases even more because if you are a blogger and your content show in Google’s SERP then automatically organic traffic will come to your blog. With this, you will get very good traffic. But it is not so easy to come before the SERP because there is a lot of competition for it.
That’s why it is very important for you to know how SERP works and how we will be able to rank our content on the top pages of SERP so that our visibility will increase a lot. So today we will get complete information about what is SERP and what is its importance. Then without delay let’s start and know about what is SERP.
What is SERP?
In simple language, SERP is called those web pages that Search Engines show when you search for a keyword. Mainly, Major Search Engines typically display three types of listings in their SERPs:
- Listing that has been indexed by the search engine spider
- Listing that has been indexed by a person in the directory of the search engine
- To list in the search engine the listing for which money has been given
The full form of SERP is “Search Engine Results Pages”. For those who do not know, the term SERP is an acronym. So whenever you create a Google query, the pages you see in the search results are SERP.
What is your rank in SERP is also called Page Rank? So it is obvious that if your Page Rank is high then automatically they will show in the first pages of the search results. And by which more people will come to your website automatically and the impression on your site will increase.
It has been found from statistics that more than 75% of people do not go beyond the first page while searching. So it is justified that it becomes so important for anyone to come on the first page.
Search Engine Results Pages: What is it and how does it work?
Search Engine Result Pages are those web pages that are served to users when they search for something online, with the help of search engines such as Google.
When users enter their search query (where they mainly use specific terms or phrases which are also called keywords), in return the search engine provides them with SERP.
All SERPs are unique, even if they are not used in the same search engine using the same keywords and search queries. This is because almost all search engines present their results according to their user’s experience.
Which depends on many factors such as the user’s physical location, browsing history, and social settings. Two SERPs may look similar but they also have differences.
The appearance of SERPs is constantly changing
The appearance of SERPs is constantly changing as search engines such as Google, Bing and other search engine providers try to provide even better results to their users. They are constantly changing their search technology, so today’s SERPs are different from their former SERPs to a great extent.
There are mainly two types of content in SERPs – “Organic” results and Paid results. Organic results are called those web pages that appear according to the search engine’s algorithms.
SEO professionals who specialize in optimizing web content and have a big hand in ranking the website, work more on these organic results.
Some SERPs show more organic results than others, because different searches have different intents. There are mainly three primary types of Internet Search:
- Informational searches Those searches are called where the user feels that they will get information on any topic. There is no point in placing ads in this type of SERP as they are of low commercial intent. People will not come here to buy anything.
- Navigational queries are called where users want to locate a specific website through their search. In this case, it may also happen that the user does not know the URL of a website correctly and is trying to find it by search.
- Transactional searches where paid results are mainly displayed in the SERP. Transactional searches have high commercial intent and it is almost certain to have some keywords such as “buy” in the search query, which creates a desire to buy something in the mind of the users.
Unlike organic results, Paid results, the results are paid by the advertisers to appear in the search. If we talk about earlier then Paid Results used to be very small earlier, mainly used to be text-based ads. Which are displayed above the organic results.
Therefore, Paid Results can be used only by those who have money available for investment. These are much more expensive than organic results.